We think small businesses deserve better than the big-name CRMs.
The big-name CRMs (and most tools built in their shadow) were designed for enterprise sales teams: rows of custom fields, workflow builders, admin consoles. A plumber, a solo coach, or a three-person agency doesn't need any of that. They need to remember a client, track a job, and send an invoice. So we built Boetbook to do exactly that, and nothing more.
How we decide what to build
Five rules keep Boetbook simple on purpose.
- The 80/20 rule
- We only build the 20% of features that get used 80% of the time. Everything else is a distraction.
- Friction is the enemy
- Every click is a small failure. We measure success in seconds saved, not features shipped.
- Mobile-first
- You do the work standing up, on-site, on your phone. Desktop is secondary, always.
- Don't build, integrate
- No email marketing engine, no accounting suite, no calendar rebuild. We link out to the tools that already do those jobs well.
- No custom field hell
- A handful of custom fields, no sprawling relational structures. If it takes a consultant to set up, it's not for us.
Our north star
A plumber finishes a job, moves the card to "Done," and triggers a thank-you email, all in under 30 seconds, while walking back to the truck.
If a feature doesn't help someone get closer to that, it doesn't make the cut.
Who we build for
One simple app for three kinds of small business. What your clients see grows with your plan: every plan puts your logo on invoices and quotes; Professional adds three designs in your colour and your own terms and message wording; Max adds your signature and lets quotes be Estimates or Proposals.
- Trades (plumbers, electricians, HVAC): photos kept on the job, and the invoice PDF made from it before you drive off.
- Solopreneurs (coaches, freelancers): gentle nudges on the dashboard about regulars who are due or going quiet.
- Micro-agencies: the Jobs board, one column per status, so the whole week's work is visible at a glance.
See it for yourself
Free to start, no credit card. Set up takes minutes, not weeks.